This beautiful and touching ad aims to raise charity towards Alzheimer’s disease research. It tells the story of Santa in an imaginative country suffering from dementia. The advertisement was banned from being shown on the telly before 19:30 to avoid upsetting children and some parents felt that it was too children targeted, although, as I see it, I believe the intentions are to put in perspective what the reality is for people who live with this illness.
Although it’s a Christmas advertisement, I thought it would be a good video to watch as it is related to the topics of Health and Social issues. You’ll see the text at the bottom of the video so there wasn’t much point in turning it to a listening activity.
One recommendation, don’t watch it with kids because it certainly is disturbing.
What do you think?